8 Mar 2018

Wholesale Mascara the traders black gold

Ask any wholesale makeup customer, cosmetics store owner, market trader, pharmacist or direct sales person and I can guarantee that Black Mascara is top, or somewhere near the top of their makeup best sellers list. Purses and handbags worldwide are full of them and mascara is considered by many the number one "can't live without makeup product" . There are tons of threads online and dedicated fan pages serving up mascara 24/7. Just like the gold rush Cosmetics empires have been built on it and even in recent years brands like younique have used it, to take the MLM industry by storm with fibre lash.

So when it comes to choosing a mascara which one is the best? Is that one better than the one i'm using? These never ending questions often mean consumers will stick to what they know, trust and like using. Mascara after foundation is the second most brand loyal category. However it is also common for consumers to have multiple mascaras in their collection for different applications or looks. In a recent research post on the "I love mascara" facebook page customers indicated that they are loyal to their current brand until they find a new one. The temptation to try new brands was too high for most to avoid experimenting. When asked their favourite brand of mascara L'Oreal, Rimmel, Max Factor and Bourjois featured prominently with high end brands like Benefit, YSL and Clinique also proving popular. Black Mascara was the most popular shade with Brown and Blue being far less popular. Waterproof mascara was considered by many an essential product to own, but not for everyday use. Consumer knowledge and demand is higher than ever, consumers want to stick with what they know but also want to try new products. They want to own multiple different mascaras for different occasions and they of course want the best prices.

Just like any gold rush competition is fierce and top name brands are fighting for domination. At wholesale-cosmetics.co.uk we are the battle ground for wholesale mascara trading. We have 1000's of Black mascaras in stock at time. Regular stock items, bulk quantities with new products and stock coming in regularly. Our wholesale mascara exchange has major brands like L'Oreal, Maybelline and Max factor. We stock Rimmel Mascara and many more. We can supply our Mascara's worldwide and we are here to help grow your beauty business with the best mascara deals on the market.

Shop our Mascara Stock

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