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Maybelline New York, was orginally founded in 1915 by a 19 year old entrepenaur call Thomas Lyle Williams. Thomas produced the Maybelline Cake Mascara after noticing his sister Mabel mixing vasaline and charcoal dust to wear on her eyes. The company grew through various owners to become a global household name. Maybelline New York today supplies 200 product line in 129 coutries world wide.