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Essie cosmetics was founded in NYC in 1981. Founder Essie Weingarten invested her life savings of $10'000 to start the brand after spending years selling nail polish in department stores. The brand was an instant hit with Essie's sales skills and contact the brand grew quickly and within one year was in 10'000 salons across the USA. Today the company is own by L'Oreal and is their flagship salon quality nail brand. Stocked in 107 countries worldwide the Essie brand has become one of the most poplar salon brands in the world.