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Olay was founded in 1952 in South Africa by Graham Wulff. Originally called Oil of Olay the name was spun from the word Lanolin which is one of the original ingredients. Today Olay is owned by Proctor and Gamble and has annual sales of over $2bn. Famous for it's tagline "Ageless" Olay supplies it's skincare and anti-ageing products in over 120 countries.