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Rimmel was founded in London's Bond Street in 1834, originally as a perfumery. French born founder Eugène Rimmel was a true pioneer of the beauty and bathing industry and is considered by many as the first cosmetics producer. Rimmel became famous for inventing the world's firt non-toxic mascara. So famous in fact the word "rimmel" is to this day the word for "mascara" in several languages including French, Italian, Portuguese, Persian, Romanian, Spanish, Turkish and Arabic. Top Rimmel London is owned by Coty and produces high quality makeup at affordable prices.